Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Friday, May 25, 2012

#FridayFive: Things I wish I knew when I graduated






You are not a bum or a loser if you move home. Whether it is in the hometown where you grew up or a brand new city, moving home will give you a firm launching pad to job search, relax a bit and decide what you want to do next. Plus, half of your friends are doing the exact same thing so don't feel alone.

Do not know your next step? It's okay.  After reading multiple Gen-Y blogs and crying myself to sleep, I figured out it's fine to not have it all figured out. Your parents may be hounding your butt to know what you want to do. When they graduated college, they had a great economy to go into. We do not. Reality check to your parents! You are not alone in this feeling; a lot of new graduates are going through this.

Speak up. You have a passion? Bring it into your conversations as you introduce yourself to new people. "What do you want to do?" (A common question for new grads.). Originally, I was scared to admit my passion. But now when I am talking with people, it comes up organically. Doors have opened up for me to pursue that passion just by having conversations and talking openly with people. Passion for fashion? Talk about it. Passion for children? Talk about it. Pursue avenues to be able to tell people about your passions, you never know who will be that door into an exciting adventure.

Get Community. If you are moving back to your hometown and feel like the only one, or are moving to a new city where you know no one, get out there and meet some people. Having friends who are similar in age or share the same passion will make this transition period much easier. I moved to a new city out of the country to live with my parents. It took me 6 months of being persistent and proactive to have a semblance of a social life. Another great resource is your alumni organization within your university. Contact them and see what events they're planning, jobs they may know about or to see if they know of anyone who is working in the field you are passionate about.

Go easy on yourself. Give yourself some grace and slack for the different emotions that spring up after graduating from college. Unless you are going straight into a masters program, you are finally done with school after it has consumed 15+ years of your life. There is such a thing as a quarter-life crisis. Google it. It is normal to have differing feelings about moving on with your life and to fear the unknown. Now stop giving yourself such a hard time and embrace this new journey!


Is there something you wish you knew when you graduated that you have since learned?






Tuesday, April 3, 2012

When is it too late?


Normally, we don’t write about celebrity and try to focus mostly on all things PR and Marketing, but after Burger King’s (BK) Mary J. Blige commercial went live online and was removed hours later it prompt the question "When is it too late to try and take back a message?".

Monday morning, BK released a number of online commercials on YouTube featuring stars such as David Beckham, Jay Leno and Salma Hayek. Of all the videos released the most watched was Mary J Blige’s “Crispy Chicken Wrap” commercial.

The commercial features nine time Grammy Award winning artist Mary J. Blige singing on the inside of a BK store about the ingredients of BK’s new Crispy Chicken Wrap. Not only that, but before going into the song, Blige interrupts a manager to prompt the song after a customer asks “What’s in the new Crispy Chicken Wrap?”. 

Shortly after the video was released, I found it so shocking that like most, I shared the video with my friends on Facebook:
 
As you can see, others felt the same way I did about the commercial.

Not too much time after the commercial was released, it was taken down from YouTube. Those who did see it though went to twitter to voice their concerns about the commercial and in true twitter style some jokes were made as well:


We aren’t sure why the video was taken down, but we all have our assumptions. This situation begs the questions, when is it too late to remove a commercial that many have seen? And was it a good decision to do so?

Let us know what you think in the comments!