Thursday, July 21, 2011

3 PR lessons from Sex and the City's Samantha Jones

Who is the most famous PR professional? Samantha Jones of course! 

As many of you know, Samantha Jones is a successful PR exec that knows what she wants...and gets it!  While she isn’t a real person, she is one of the most well known representatives of PR professionals in the media. 

As a character on the popular show Sex and the City, Samantha (played by Kim Cattrall) gives everyone a glimpse of the life of a practicing PR professional. Although, most of what is seen on TV and in the movies is not entirely illustrative of the day-to-day lives of PR professionals, there are a few things we can actually learn from Ms. Jones. 

·      Be persistent
If there’s one thing Samantha is, it’s persistent. Being persistent in this industry is one of the best ways to achieve your goals or your clients. To receive press for your client being persistent with reporters is an invaluable tool.

During your hunt for the perfect job persistence becomes valuable too. Being turned down for a job can be a disheartening thing for everyone. But having the determination to keep at it, will surely land you the job of your dreams. 

·      Be an opportunist
When Samantha sees an opportunity she latches on to it and won’t let go.  Having an “I can” attitude is important in the PR & Marketing world. Remember nothing happens by luck alone; luck is what happens when preparation meets opportunity. So the next time you are offered any opportunities (that will benefit you of course) take them!

·      Keep up with the what’s hot 
       Given Samantha Jones’ age in the television show and films, you would think that she isn’t aware of what’s hot. But on the contrary, Samantha is conscious of popular trends. As a future PR professional you should make it your business to know what’s popular. The media and general public are always looking for the next big thing and your client or business could just be that.

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