When is it too late?

Normally, we don’t write about celebrity and try to focus mostly on all things PR and Marketing, but after Burger King’s (BK) Mary J. Blige commercial went live online and was removed hours later it prompt the question "When is it too late to try and take back a message?".

Monday morning, BK released a number of online commercials on YouTube featuring stars such as David Beckham, Jay Leno and Salma Hayek. Of all the videos released the most watched was Mary J Blige’s “Crispy Chicken Wrap” commercial.

The commercial features nine time Grammy Award winning artist Mary J. Blige singing on the inside of a BK store about the ingredients of BK’s new Crispy Chicken Wrap. Not only that, but before going into the song, Blige interrupts a manager to prompt the song after a customer asks “What’s in the new Crispy Chicken Wrap?”. 

Shortly after the video was released, I found it so shocking that like most, I shared the video with my friends on Facebook:

 

As you can see, others felt the same way I did about the commercial.

Not too much time after the commercial was released, it was taken down from YouTube. Those who did see it though went to twitter to voice their concerns about the commercial and in true twitter style some jokes were made as well:

We aren’t sure why the video was taken down, but we all have our assumptions. This situation begs the questions, when is it too late to remove a commercial that many have seen? And was it a good decision to do so?

Let us know what you think in the comments!